Image used for illustrative purposes only. The client remains anonymous.
This is our interview with a Transport Manager, from a UK-based luxury retailer
When the Transport Management team began exploring new ways to enhance driver training, their goal was clear: deliver high-quality urban driving education that helps drivers better understand vulnerable road users—especially cyclists.
"We originally thought about putting our drivers on bikes to give them first-hand experience. It made sense—get them to feel what it's like to be in the cyclist’s shoes. But the logistics quickly became a problem. Insurance costs, lack of suitable providers, and overall feasibility—it just didn’t add up."
"We were hoping there might be something more scalable. And there you were."
That’s when the team started exploring virtual reality as a more scalable, cost-effective alternative.
From the first conversation, the collaboration was open and practical:
"You gave us a clear picture of what the solution could look like and genuine insight into how it all worked. The content itself was exactly what we wanted to offer our drivers"
This project was never just about deploying a VR course. It was part of a wider strategy to modernise driver training—combining immersive experiences with practical tools, technology guidance, and long-term flexibility.
From helping digitise existing processes to advising on hardware and content delivery, the focus was on supporting every stage of the transition.
"That’s where the support made all the difference. From sourcing the right headsets to selecting mobile devices and guiding us step by step—it made the launch smooth."
A key part of the delivery came down to hands-on support.
"We had on-site support to help us get things right, including a Train the Trainer session. It’s reassuring to know help is always just a phone call away."
“The course is easy to follow—as long as you prepare properly. That’s what good training requires. And the second version is even better structured than the first.”
Around 120 drivers have now completed the training, representing a wide range of experience levels. The response has been consistent across the board—whether drivers are highly experienced or newly qualified.
“The feedback has been really positive. It gave them something fresh—different from the usual full-day sessions. The 360° videos got people talking, and the content felt relevant and engaging.”
“The new version of the course is versatile enough to be used beyond CPC training. We’re looking at rolling that out more broadly.”
At its core, this project wasn’t just about introducing VR—it was about rethinking how professional training can be delivered at scale. From immersive 360° learning to capturing real-time decision-making through eye tracking, and digitising existing materials, the approach reflects a broader shift toward smarter, integrated learning experiences.
This isn’t a single product—it’s about bringing together the right mix of tools, insight, and support to fit real operational needs.
The support, the experience, and the system’s simplicity are all part of it.
