As someone who is passionate about design and creativity, I find this concept particularly intriguing. For me, creative solutions are all about coming up with unique ways of doing things and being able to constantly renew oneself. Companies that embrace design-driven innovation are able to tap into this creativity and use it to their advantage.
Roberto Verganti, who wrote the book "Design-Driven Innovation," popularized the term. His book explores how companies can use design to drive innovation and change. For those passionate about design and creativity, this concept is particularly intriguing. Creative solutions are all about coming up with unique ways of doing things and being able to constantly renew oneself. Companies that embrace design-driven innovation can tap into this creativity and use it to their advantage.
Alessi and Artemide are two design companies that understand the power of design to not only create beautiful objects but also to drive innovation and change. They are able to build a stronger connection with their customers by creating products that truly make a difference in people's lives.
At the heart of design-driven innovation is the idea that every product has a meaning. Yet, many companies do not take the time to think about how they can innovate meaningfully. By using design as a tool for innovation, companies can create products that are not only visually appealing but also functional and purposeful.
One of the key characteristics of design-driven innovation is that it is human-centred. It takes into account the needs, desires, and behaviors of the people who will be using the product or service. This means that the design process is not just about creating something that looks good, but about creating something that solves a real problem and meets the needs of the user.
As Charles Eames said, "I would rather say it's an expression of purpose. It may, if it is good enough, later be judged as art." Design is not just about creating something beautiful, but about creating something that serves a purpose and solves a problem. And in that sense, it truly is a form of innovation.
Roberto Verganti's book, "Design-Driven Innovation," explores how companies can use design as a tool for innovation and change. By pushing the boundaries of what is possible and finding new and innovative solutions to complex problems, companies can create products and experiences that truly make a difference in people's lives. That's the mission worth pursuing.
