Built on the 360 by Another set of eyes framework, the new platform allows visitors, schools, and international descendants to explore historical locations, audio testimonies, and archival content directly from their smartphones.
For cultural organisations, preserving physical history is only half the battle; the other half is ensuring it remains accessible to next-generation audiences. By utilising Another set of eyes' expertise in human-centred design and knowledge capture, the Association is solving the critical challenge of engagement. As a key part of this client partnership, the Association has also become a foundational member of the NEST initiative — a collaborative programme powered by the 360 by Another set of eyes framework designed to connect cultural sites, local businesses, and international supporters, ensuring long-term financial and cultural sustainability.
"For 20 years, our mission has been to safeguard the memory and stories of our community," said Orsolya Schmidt, President at the Pápa és Környéke Zsidó Kulturális Hagyományőrző Egyesület.
"Partnering with Another set of eyes allows us to break down physical boundaries. Their team understood that we weren't just looking for an app —we needed a way to preserve human experiences. Now, whether someone is walking the streets of Pápa or logging in from New York, our heritage is alive and accessible."
The project reflects a growing recognition that heritage organisations must embrace new technologies to remain relevant and accessible. By combining digital storytelling with community participation, the platform creates new opportunities for education, cultural engagement, and long-term preservation.
"Cultural heritage is built on stories, knowledge, and shared experiences," said Ferenc Boroczky, Founder of Another set of eyes.
"We're honoured to have been selected to support the Association's digital transformation. Technology cannot replace history, but it can help preserve it, make it more accessible, and inspire future generations to discover and engage with their cultural heritage."
The Pápa and Surrounding Area Jewish Cultural Heritage Association has worked for more than 20 years to preserve and promote Jewish culture, traditions, and history through education, community engagement, and cultural heritage initiatives. Recognising the importance of adapting to changing technologies and audiences, the Association continues to explore new ways of connecting people with their shared heritage while strengthening partnerships that support long-term cultural preservation.
https://papaizsidokultura.hu/
Another set of eyes helps organisations make expertise scalable. We capture how experts think, decide and perform — transforming that knowledge into immersive training, operational guidance and actionable insights.
Founded in 2019 and operating across the United Kingdom, Austria, and Hungary, Another set of eyes serves organisations in transport, manufacturing, logistics, and professional training. The company's platform combines expert knowledge capture, immersive learning, eye-tracking analysis, and operational compliance into a single connected ecosystem.