The glasses record a detailed first-person perspective, so you can stand back while observing on a screen in real time and collecting quality data.
Think of it as a way to "see" your attention.
As you view a screen or work environment, the technology records eye movements in real time.
This helps you to understand which parts of an image or task capture the viewer attention—and which parts he/she might overlook.
By understanding exactly where people direct their attention, you can identify which parts of your design, training, or workflow are working—and which aren’t.
This insight helps reduce errors, improve learning, and fine-tune processes.
The actionable data you receive enables smarter decision-making.
With clearer insights into user behaviour, you can tailor training and processes to enhance performance, boost productivity, and ensure that nothing important is overlooked.
Our intuitive hardware and software make eye tracking accessible to everyone, regardless of technical expertise. Get up and running quickly and easily, with minimal training required.
Rent the glasses for as long as you need them. Our flexible rental options allow you to scale your research or training programs without a large upfront investment.
Transform raw data into practical improvements with our powerful analysis tools. Identify key patterns and trends to optimise performance, refine workflows, and enhance training effectiveness.
Eye tracking captures the visual attention and decision-making processes of experts as they perform tasks. This data can be used to create highly effective training materials and standardise procedures, ensuring that critical knowledge isn't lost when experienced personnel retire or move on.
Eye tracking improves training efficiency by identifying areas where trainees struggle, allowing for targeted instruction. It reduces knowledge loss by capturing and preserving expert insights, and it ensures consistent skill development across teams. This leads to a more skilled and knowledgeable workforce, improving overall productivity and performance.
This is a key application of our technology. Eye tracking is particularly valuable for complex tasks where visual attention and decision-making are critical. By revealing where trainees focus their attention and how they make decisions, eye tracking helps optimise training programs and improve knowledge retention.
Eye tracking provides precise visual feedback, highlighting potential errors in real-time and guiding teams towards correct procedures. This immediate feedback helps prevent mistakes before they happen, leading to improved accuracy and reduced costs associated with errors.
We have experience working with a German mining technology company to simplify their process documentation. This led to a better understanding of how to set up and operate complex equipment, such as switchgear. In manufacturing, eye tracking has been used to identify and correct inefficient maintenance procedures, leading to less wear and tear on equipment and reduced downtime.
We have worked in sports (football and handball), construction, manufacturing and engineering, and in our core sector, transport and logistics. Generally speaking, in industries where precision and error reduction are paramount, such as manufacturing, healthcare, aviation, and energy, benefit greatly from this application of eye tracking. Tasks involving complex procedures, critical decision-making, or high-risk environments are also ideal candidates.
Our technology allows you to combine eye tracking with our smartphone app-based solution. This means you can create eye-tracking recordings, add them to the app, and easily distribute training materials. By analysing how users interact with your documentation, you can identify areas for improvement and create more intuitive and user-friendly materials.
Eye tracking can enhance a wide range of documentation, including product manuals, SOPs, training videos, online tutorials, and any materials used for instruction or guidance.
Eye tracking provides a real-time view of what drivers or operators see and miss in their environment. This data can be used to identify potential hazards, improve training, and design safer workspaces.
Transport and logistics is our core sector, and eye tracking has been used to monitor driver fatigue and distraction, helping to prevent accidents. By providing objective feedback to the drivers, they can better understand where to focus on the road and what distractions to avoid. Our system has been tested with a wide range of companies, including Asda, Mercedes-Benz Driving Events, and FM Conway.
Eye tracking reveals cognitive processes and helps identify factors that influence decisions. By understanding how people gather and process visual information, you can design better decision-making environments and training programs.
Whether you have a project in mind, need more information about our services, or want to discuss how we can help your business grow, feel free to reach out.