Meeting The Growing Expectations Of Digital Learners

By Ferenc Boroczky - 24.03.2021 - Company Blog

In a world that’s constantly changing, gone are the days of impersonal and repetitive teaching. Students’ attention is not only hard to catch – they also expect it in return, demanding feedback and personalized learning to suit their various learning styles. These demands can be difficult to meet as an educator, and even more so when teaching through the digital medium.

Every experienced educator knows that using a learning framework is a necessary means to ensure educational goals are met on a course, but how do we adapt these frameworks to customize learning for the individual? A growing body of research is suggesting that treating your pupils as customers rather than students could be a step in the right direction.

Students as Customers and Focusing on Personalized Growth

Paying customers expect the undivided attention and focus of their servers – in fact, they feel entitled to it. As a result, if you’re able to reconceptualize your students as clients rather than pupils, you may just find yourself becoming more flexible and adaptable in your attempts to meet their learning needs.

Clients and customers don’t want to be given a rigid set of instructions on how to use their purchases. Likewise, they generally don’t respond well to impersonal customer service. Customers want to feel seen, heard, valued and respected – much like the modern student. This is even more the case for fee-paying students, who expect (and deserve) more attention from their teachers.

The Role of Technology

As the business world moves ever closer to the digital world, many companies have been caught off guard by the increasing need for tech-savvy employees. The education sector has similarly experienced a shortfall of computer-literate teachers. Ironically, then, the solution to modern teaching demands is believed by many to lie in the use of electronic and internet-connected devices. But how can teachers adapt to these changes and use them to their and their students’ advantage?

Time management is a challenge many adult learners face, as they’re often juggling their learning with family responsibilities or full-time jobs. Pre-recorded computer-based learning has enabled students of all ages and schedules to attend more lessons, and also helps teachers get ahead of their own busy periods. Furthermore, direct messaging tools have allowed learners to speak with teachers even outside the classroom – creating a more personalized, communicative experience.

Secondly, new digital programs are fostering greater interactivity and engagement, eschewing the outdated art of textbook memorization. Through the use of games and interactive learning, students are encouraged to decipher information rather than having it dictated to them. This approach yields greater attention and retention, so educators should make efforts to assess which tools work best for their students.

"Consumers don’t want to be given a general set of instructions on how to use their goods, receive customer service at arm’s length or be put into a box. They want to feel significant, respected and accommodated – so does the modern student."
Focus on learners as customers

Finally, assessment is an important part of any learning framework to encourage pupils to perform tasks that may one day be required by their jobs. By instilling confidence in their skills – digitally and in the classroom – educators can meet the demands of modern learners and effectively prepare them for the future.

With online learning here to stay, the future of education is becoming a more flexible and adaptable place – promising faster learning and better outcomes for students of all ages. But to meet the growing expectations of digital learners, we must fast-track our embrace of the digital mediums that serve them.

Ferenc Boroczky

Founder/ CEO - FrancisKodak Design Lab - Developer of ANET360 - Business design consultant with 5+ years of experience delivering effective strategic and commercial business initiatives. Strong Business and Design acumen, data analytics skills and broad financial modelling knowledge coupled with knowledge that gained from top European universities, such as University of St. Gallen and experience in Online marketing, Innovation, FMCG, Neuromarketing.